This webinar is focused on the role played by local communities in helping to build levels of vaccination confidence. The first part is will be focused on understanding the challenge and the second to discuss the proposed establishment of an Initiative to develop and disseminate effective practice.

The background is that the public health benefits of vaccinations are well established, falling levels of vaccination coverage have become an established and worrying trend over the last decades and more recent evidence relating to the impact of the COVID-19 pandemic suggests the situation may further deteriorate.

Strong collaborative efforts at a pan European and national level are seeking to understand and respond to the challenge. One particular area of concern already identified is that public health messaging on vaccinations is failing to permeate pivotal peer community networks and associated social media space that is accessed by women and carers. Research goes on to suggest that within this crucial demographic in lifecycle vaccination decision making, negative vaccine messaging has been more agile, nuanced and impactful.

The two workshops, organised with the financial support of the global healthcare company GSK, will include presentations by international experts in the field of health information and vaccines, to be followed by a facilitated discussion. Consideration will be given, in particular, to the following questions :

  • What are the challenges faced in increasing current levels of vaccine confidence?
  • What role do community peer networks play in the decision-making processes involved with vaccination?
  • What lessons can be learned from ongoing initiatives in Europe and beyond?

Want to learn more?

FIPRA’s Healthcare, Life Sciences & Wellbeing team provides expertise to help clients navigate the inner workings of EU institutions such as the Commission, Council, and Parliament.


Heidi Larson – Anthropologist, LSHTM & Founding Director of The Vaccine Confidence Project

Amy Walker – Senior Manager for Infectious Diseases Policy at the Biotechnology Innovation Organization (BIO)

Joe SmyserCEO, The Public Good Projects

Simon ForrestPrincipal of College of St Hild and St Bede in the Department of Sociology of Durham University


Robert MadelinChairman & Partner, FIPRA International


Rahul Venkit
+32 (0)2 613 28 28

Healthcare, Life Sciences & Wellbeing
We work across a diverse range of issues, including access to medicines, value-based healthcare and public health, inter-sectoral collaboration on health and wellbeing, digital health and global health.

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