Göran is a Senior Adviser at Fipra Sweden and has been active in communications consulting for than 20 years.Göran has been involved as an adviser in several mergers, name changes and restructuring processes, working with management issues, corporate culture and internal communications. Göran also has extensive experience in working with public affairs, corporate PR, brand positioning and Internet strategies. Göran is one of the founding partners of Springtime which joined the Fipra network in 2009. Göran was CEO of Springtime 2003-05. Between 1990 and 1992, Göran was a political adviser to then Swedish Prime Minister Carl Bildt. He is the author of People Influence People on Friends and Word-of-Mouth in PR and Communication (2006). Göran speaks English along with his native Swedish.