Rositsa joined Fipra in 2010 and runs Fipra Bulgaria.Prior to joining Fipra, Rositsa was Managing Partner for a leading global public relations and communications firm in Bulgaria and headed accounts with multinational and local clients including Lufthansa, SAP, Mobiltel, Roca, Porr, Ericsson and Porsche. Rositsa is the founder and national co-coordinator of the “ITC Broadband Platform for Bulgaria” initiative. Over the past ten years Rositsa has advised companies across different industry sectors on doing business with the public sector. Rositsa has an Executive MBA degree from the Vienna University of Economics and Business Administration and the Carlson School of Management (USA) and is a Master of Science in International Economic Relations at the Sofia University of National and World Economy. Rositsa speaks Bulgarian, English, German, Russian and Italian, and is proficient in Serbo- Croat and Japanese.