Russ Keene is a Special Adviser to Fipra International based in Texas, specializing in Washington, DC and Texas public affairs/business advisory consulting through his firm Crossnore Group.Russ’ expertise includes public affairs advocacy strategy, corporate positioning and media relations. Russ launched Crossnore Group in 2008 after leading the Austin office of global public relations firm Burson-Marsteller for five and a half years. At Burson and previously at the Washington-based international business advisory firm Kissinger-McLarty Associates, Russ advised some of the country’s leading brands on business development, M & A counsel, communications and government relations strategy throughout the Western Hemisphere. Russ’ earlier career included communications and government relations positions in Texas and Washington with Aetna, American Gas Association and Enserch Corp. He also served as a staff member in the Texas House of Representatives and has held management positions in Texas attorney general, governors, and Presidential campaigns of George H.W. Bush and Mitt Romney. A sixth generation native of Dallas, Russ studied at Georgetown University and The University of Texas at Austin.