Christian Verschueren joins FIPRA as Special Advisor on Green and Digital Transition

We are pleased to announce that Christian has joined FIPRA as a Special Advisor on Green and Digital transition after a career spanning more than 30 years in public affairs. He brings deep expertise in business strategy, politics, policy, and regulation and has a track record in driving forward positive change and impact. Christian has garnered a wealth of knowledge in sustainability and trade across various sectors and policy areas including retail, digital, food, agriculture, animal health, crop science, packaging, paper, and environment.  

Christian has been Director-General at EuroCommerce, Alliance for Beverage Cartons and the Environment (ACE), CropLife International, and Health For Animals (formerly COMISA). He currently serves as a senior advisor to McKinsey & Company.

Over the course of more than 30 years, I have been fortunate to lead international trade associations and navigate various value chains. I am now happy to share my knowledge and insights to support FIPRA in helping its clients deliver a positive impact in their green and digital transition.

– Christian Verschueren, Special Advisor Green and Digital Transition

Christian is a trained veterinarian with a PhD from the University of Utrecht, the Netherlands, He is passionate about nature conservation and serves as an ambassador of WWF Belgium and of The UN Race-to-Zero Retail Campaign. He is also a Board member of Natagora, the leading nature conservation organization and BirdLife member in Belgium.

A Belgian national, Christian is fluent in French, Dutch and English, and has basic knowledge of Spanish and German.

We are happy to have him on board and look forward to the unique value he will bring to FIPRA and our clients.