FIPRA Network
FIPRA Network’s CEC Government Relations rebrands as CEC Group
CEC Government Relations, the FIPRA Network’s well-known public affairs agency in Central Europe, has rebranded as CEC Group, reflecting its new corporate strategy to underline the breadth of the company’s network and capabilities.
CEC Group is the official partner of the FIPRA Network in Poland and Hungary.
Marek Matraszek, the Chairman of the CEC Group, said: “We remain at our core a public affairs brand, but this change underlines the fact that successful public affairs campaigns need to fuse government relations with communications and digital campaigning, whilst being based on regulatory awareness and analytically-driven intelligence.”
This change underlines the fact that successful public affairs campaigns need to fuse government relations with communications and digital campaigning, whilst being based on regulatory awareness and analytically-driven intelligence.
– Marek Matraszek, Chairman of the CEC Group
CEC Group will focus on providing five key areas of service, badged as government, communications, regulatory, campaigns, and intelligence, overlaying significant consultancy expertise across multiple industry sectors.
Additionally, by rebranding as CEC Group, the agency will highlight the scale of its network in Central Europe. CEC currently delivers services through wholly-owned offices in Poland, Czechia, Slovakia, and Hungary, and closely affiliated agencies in Romania, Croatia, Ukraine and the Baltics. CEC Group will increase the integration of its network, and develop seamless management to deliver regional campaigns where international clients require them.
“This change represents a significant move forward in our approach to the market. We intend to be strongly positioned for the post-covid economic revival, in a part of Europe where corporates are making significant investments but face substantial regulatory and reputational challenges,” added Marek.
CEC was established by UK nationals in the early 1990s to serve the new international investor community in Central Europe following the collapse of communism. Today, CEC Group’s client base are US, European and Asian multinationals across a full range of industrial and commercial sectors, including but not limited to energy & climate, digital & technology, pharma & healthcare, banking & fintech, FMCG, mobility & infrastructure, and defence & security.
The rebrand has also been accompanied by a major redesign of the Group’s website.
