FIPRA Public Affairs is thrilled to welcome Guess What as the newest FIPRA Network partner in Portugal. The award-winning, Lisbon-based consultancy boasts close to two decades of public relations and strategic communications expertise, adding significant depth to the network’s coverage of one of the EU’s largest and most influential member states.
The Convergence of PA & PR
Founded in 2008, Guess What is an award- winning communications and public relations firm servicing clients from public affairs to event planning and digital strategy. The firm covers a wide range of sectors, including Healthcare, Consumer, and Tech, offering expertise and creative direction at the intersection of public relations and public affairs.
Led by Jorge Azevedo and Renato Póvoas, the firm brings ambition, strategy, and individuality to everything it does — a commitment that has earned it a reputation for creative, high-impact work in an ever-changing media landscape.
“The integration of Guess What into the FIPRA network comes at a particularly relevant time for the sector, as Portugal discusses the regulation of lobbying activity and the growing importance of transparency in the relationship between organizations, decision-makers, and civil society,” says Jorge Azevedo, Founder and Managing Partner. “This step reinforces our conviction that public affairs is today a strategic tool for promoting informed, ethical, and constructive dialogue between different stakeholders,” added Renato Póvoas, Founder and Managing Partner.
“Guess What has been a pioneer in Portugal, supporting clients from various sectors in defining institutional relationship strategies, regulatory anticipation, and building bridges between the private sector, associations, and public entities.”
– Jorge Azevedo and Renato Póvoas, Guess What Founders & Managing Partners
A Strong Fit for the FIPRA Network
Guess What’s commitment to high-quality, impact-driven work is closely aligned with FIPRA’s core values of excellence and making a positive impact on public policy, wherever we operate. Their addition to the FIPRA Network strengthens our capacity to support clients whose public affairs strategies span Brussels and Lisbon, crucially in digital communication services.
Jorge Azevedo and Renato Póvoas bring a long-term vision to our network, allowing us to set strategic goals that best work with our clients’ goals and objectives. Creating work that is established in excellence and creativity.
“A sophisticated integrated communications firm with strong public affairs capabilities, Guess What brings our global clients and prospects an unprecedented level of service in Portugal.”
– Christoph Klenner, FIPRA Network Director
We look forward to our partnership with Guess What and welcoming them and their clients into the wider FIPRA Network community.
