With the European Commission presenting its EU Circular Economy Action Plan in March 2020, stakes have never been higher to strengthen a continent-wide circular plastics economy, including for non-food packaging.

As part of this action plan, the review of the Packaging and Packaging Waste Directive (PPWD) is now on the table and, among other efforts, it will aim to ensure a well-functioning market for secondary raw materials and reaching compliance with the recycling targets for packaging.

Against this backdrop, Henkel and FIPRA hosted an interactive session in the presence of industry leaders and Brussels policy experts on how to boost the contribution of the circular plastics economy to these ecological efforts.

The main goal of the webinar was to explore the policy and practicalities of the existing proposals in this context, while identifying a common position and next steps for the European industry.

Want to learn more?

FIPRA’s Green Transition, Energy & Industrials team provides expertise to help clients navigate the inner workings of EU institutions such as the Commission, Council, and Parliament.


Maja Desgrées du Loû – Policy Officer, Packaging & Packaging Waste Directive European Commission.

Thomas Müller-Kirschbaum – Corporate Senior Vice President Innovation & Sustainability Henkel.

Dr. Götz Reichert Head of Department Center for European Policy (CEP)


Robert Madelin – Chairman FIPRA International


Rahul Venkit
+32 (0)2 613 28 28

Green Transition
FIPRA advises organisations making a green transition, helping firms redefine themselves and adapt their business strategies in sync with the inevitable transformation underway on a European and global scale.

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