Toolbox for success: How to boost the EU’s circular plastics economy

With the European Commission presenting its EU Circular Economy Action Plan in March 2020, stakes have never been higher to strengthen a continent-wide circular plastics economy, including for non-food packaging.

As part of this action plan, the review of the Packaging and Packaging Waste Directive (PPWD) is now on the table and, among other efforts, it will aim to ensure a well-functioning market for secondary raw materials and reaching compliance with the recycling targets for packaging.

Against this backdrop, Henkel and FIPRA hosted an interactive session in the presence of industry leaders and Brussels policy experts on how to boost the contribution of the circular plastics economy to these ecological efforts.

The main goal of the webinar was to explore the policy and practicalities of the existing proposals in this context, while identifying a common position and next steps for the European industry.