The food and drink sector faces widening public expectations, focused on the global sustainability of our food systems.

Consumers want the products they love, yet there is also pressure for new and existing products to be healthy, affordable, environmentally friendly and fair to all workers up and down the value chain.

There is a growing consensus, too, that the obesity epidemic needs more urgent and more effective attention. Meanwhile, EU policy and law-making faces increasing local and national activism, which risks undermining the single market and its level playing field.

At FIPRA, we work to build a shared vision between clients across the sector and other stakeholders, to protect the food and drink contribution to Europe’s heritage and to help innovative products reach the global and EU market more quickly.

Case Study

Pan-European market entry support

As a former EU Director General for farm-to-fork regulation & policy, I personally lead our team on issues affecting food & drink, which also brings together issues of innovation, safety, trade & tech, all of which are in play. In an open & demanding EU market, our clients can benefit from & appreciate FIPRA support.

Robert Madelin
Robert Madelin
Head of Food & Drink Practice
+32 (0)2 613 2828

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